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effort zero

Software that removes the effort.

An independent product studio. One product in beta, more on the way.

See what we're building

About

question answered.

Effort Zero measures everything it builds against a single number, time-to-answer: how quickly a product gets you to what you came for. If a feature doesn't shorten that, it doesn't earn its place.

That standard keeps the work narrow on purpose: a few consumer apps, each built to get out of your way. The result is software you spend less time in, not more.

Effort Zero is run by John Sands.

Contact

Questions or ideas are always welcome. Every message is read and answered personally.